I checked my scent box and my emails just to make sure that I'm getting better and accelerating and growing.

I checked my scent box and look at emails going, did I ask for help?

This is Entrepreneurs the Playbook.

For each week I bring you some of the greatest athletes, celebrities and entrepreneurs

to talk about their personal and professional playbook to success.

There's four ways, now things we have to do every day in the world.

One, realize that we connect to other people in person.

So if we're not connecting emotionally in person every day to somebody, you're making a huge mistake.

Two, we connect by email every day.

Email every day, almost everybody.

We connect via phone, text or calls, we connect via phone.

And then we connect via media.

That's radio print, TV, signage, advertising, traditional media.

Don't fall into the trap, there's only social media.

Social media is the amplifier and perpetrator of media.

What social media is for is to take the great content, the great advertisements, the great ideas.

That's all advertisements are, by the way.

The great signage, that's an idea.

Take your great ideas and amplify them in the projected monetary way.

So it's then perpetuated and remonetized as an annuity.

Never before.

You could be, you know, my day $100 million for signage right on a stadium.

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