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Equity

Why creators are ditching ad revenue for chocolate bars and fintech acquisitions

Equity

TechCrunch

Entrepreneurship, Business News, News, Business, Technology

4.2372 Ratings

🗓️ 20 February 2026

⏱️ 32 minutes

🧾️ Download transcript

Summary

The creator economy is evolving fast, and ad revenue alone isn't cutting it anymore. YouTubers are launching product lines, acquiring startups, and building actual business empires. Even MrBeast's company bought fintech startup Step, and his chocolate business is outearning his media arm. This isn't just one creator's strategy. It's the new playbook.    On this episode of TechCrunch's Equity podcast, hosts Kirsten Korosec, Anthony Ha, and Rebecca Bellan unpack how creators are diversifying beyond ads, what happens when influence becomes infrastructure, and whether this model can scale beyond the top 1%.    Listen to the full episode to hear about:  How Date Drop raised “a few million” on the idea that one curated match per week can fix college dating burnout  Ex-Tesla VP Drew Baglino's $140M raise for solid-state transformers powering AI data centers  The handshake that didn't happen: Sam Altman and Dario Amodei's moment at India's AI summit  India's $200B AI infrastructure push and why its first AI IPO flopped  ByteDance's Seadance 2.0 and whether AI video tools democratize creativity or just create an endless flood of content  Subscribe to Equity on YouTube, Apple Podcasts, Overcast, Spotify and all the casts. You also can follow Equity on X and Threads, at @EquityPod.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Prime Video brings the best in entertainment.

0:03.0

The end of the world continues with season two of the global phenomenon, Fallout, included with Prime.

0:09.0

I defer to you about what to do in this situation.

0:12.0

Bring home the epic conclusion to the untold story of the Witches of Oz.

0:16.0

Buy or rent, Wicked for Good Now.

0:18.0

I'm taking you to see the wizard.

0:20.0

There's no going back. Whatever you're into,

0:22.9

it's right here. Prime Video. Click or tap the banner to find out more.

0:29.9

Hello and welcome back to Equity TechCrunch's podcast about the business of startups. Today is

0:35.8

Friday, February 20th, and I'm Kirsten Koresk

0:38.6

transportation editor here at TechCrunch, and I'm joined by our weekend editor, Anthony Ha,

0:43.6

and our very human reporter who covers AI, Rebecca Boulon. So welcome, Rebecca. We're used to

0:49.9

listening to you on the Wednesday show, but thanks for joining us on the Friday show.

0:53.1

Yeah, thanks for having me. I'm in the office today, so I don't have my usual equipment. So you might hear some sirens and other things going on around me, but hopefully it's not too distracting. I'm sure our producer will handle and get rid of all those ambulance, sirens. Maybe sound like them. Before we get into the show today, we do have quite a bit to talk about in terms of TechCrunch and what is coming up.

1:14.0

So, Anthony, what is happening at TechCrunch that our listeners might care about?

1:18.7

Well, there are a couple things.

1:19.9

I mean, first of all, of course, there's always interesting news that they should be checking out on TechCrunch.

1:24.6

But some newer things are Startup Battlefield, which is our annual startup competition at Disrupt, is now open for applications. So if you have

1:35.2

a startup that, you know, doesn't necessarily have to be launching in the fall, but is new,

1:40.6

hasn't gotten a ton of exposure, you'd like to be on stage at Disrupt. Now is the time to apply. And one thing to kind of underline about it is that in the last couple of years we've started, we've kind of expanded the pool. And so now it's the Startup Battlefield 200. And so there's going to be a smaller group of companies that are actually on stage, but then there's also a much larger group that they still get to come to disrupt. They have a booth and they still have a presence. So it's not just a small group of 20 startups. So you should apply for that. We also have the TechCrunch Founder Summit in Boston in June. Kirsten, maybe you can tell us a little more about that. Yeah, well, I was there last year.

2:17.8

We hold it every year in Boston.

2:19.6

Some might remember it as early stage or all stage.

...

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