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The Speaker Lab Podcast

Why Creating Content Will Make You A Better Speaker with Maggie Rowe

The Speaker Lab Podcast

The Speaker Lab

Public Speaking, Speaking, Business, Authors, Entrepreneurship, Marketing, Education, Side Gig, Coaching, How To, Public Speakers, Smallbusiness

4.8575 Ratings

🗓️ 25 July 2017

⏱️ 25 minutes

🧾️ Download transcript

Summary

If you like to record video content but you know your audience is on Facebook, what should you do? Here to answer that question, and so much more about content creation for speakers is our very own Maggie Rowe!

Maggie is a friend of mine and is also a member of the support team at The Speaker Lab. Behind the scenes she's been helping us create our content, including our blog posts, emails and other projects. She's an expert at writing for speakers, and content creation in general.

On this edition of The Speaker Lab Maggie will be sharing how to write your speaking bio, how to create the most impactful titles for your speeches and descriptions as well as how to choose which platform to connect with your audience and why you should meet them wherever they are online. Join us to hear all of those great nuggets from Maggie today on The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:  

  • Which aspects of your bio are most important?
  • What is the cardinal sin most people commit?
  • What communicates credibility to a potential decision-maker?
  • What are the three aspects necessary for an engaging talk title?
  • What should be included in your talk description?
  • How important is it to get feedback from your actual target market?
  • What is best: to be on a platform you like or a platform your audience uses?
  • How often should you communicate with your audience?
  • And so much more!


EPISODE RESOURCES

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Transcript

Click on a timestamp to play from that location

0:00.0

Hey, Fran, Graham Baldwin here.

0:01.4

Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website?

0:10.2

Well, that tool exists.

0:11.4

And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence.

0:19.6

Even better, we're going to teach you exactly how

0:22.1

to create that tool for your speaking business in under an hour. For a limited time, we're going to

0:26.9

be offering a free live training on how to build and use this marketing asset to start booking

0:31.9

paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing.

0:38.5

That's what you got to do is go to the speakelab.com slash marketing and we'll see you there.

0:48.5

Hey, what's on my friends? Grand Baldwin here. Welcome back to the speaker lab podcast. We're on

0:51.6

episode 143. And today we are talking with Maggie Roe.

0:56.5

Maggie does some work, actually, with the Speaker Lab team.

0:58.6

And if you've seen some of the blog posts we've been putting up lately, Maggie's had a lot to do with those behind the scenes and kind of researching and preparing those.

1:07.1

So good stuff from Maggie.

1:09.3

We got coming to you today.

1:10.1

We're going to be talking about a variety

1:11.6

different topics, specifically around the topic of writing for speakers. So we talk about, you know,

1:16.1

writing bios for speakers. Talk about how to create your speech and talk titles, how to create

1:20.8

talk description. So a lot of stuff that we get into with Maggie that I think you're really

1:25.1

going to dig and really going to enjoy.

1:27.9

Hey, before we get there, let me also remind you, if you haven't already, every single

1:31.6

week, we do these free online trainings teaching you about how to find and book paid speaking

...

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