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TED Talks Daily

Why countries should measure dreams and ambitions (just like GDP) | Lance Katigbak

TED Talks Daily

TED

Ted Talks Daily, Ted Podcast, Society & Culture, Ted Talks, Ted

4.112.1K Ratings

🗓️ 1 July 2026

⏱️ 11 minutes

🧾️ Download transcript

Summary

What do you want to be when you grow up? It's a universal question — and yet at some point, people stop asking you. Drawing on a nationwide survey across the Philippines, consumer researcher Lance Katigbak makes the case that countries should keep track of their citizens' ambitions and aspirations. His radical proposal: What if governments didn't just track GDP but also started measuring dreams?



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Transcript

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0:00.0

You're listening to TED Talks Daily, where we bring you new ideas to spark your curiosity every day.

0:09.0

I'm your host, Elise Hew.

0:11.2

What do you want to be when you grow up is a universal question.

0:15.1

And yet, at some point, we stop being asked.

0:18.0

Instead, it becomes, what do you do?

0:20.0

Or how much do you make? where are you going on vacation?

0:22.6

We've become really good at hitting metrics that were never ours to begin with.

0:26.6

And climbing a ladder that was designed by those were already sitting on top of it.

0:31.6

Consumer researcher Lance Kadegbach decided to ask a different kind of question.

0:38.1

Not how fast is your economy growing, but what do people actually dream of or aspire to?

0:44.5

In this talk, he shares what he found and makes the case for something that doesn't exist

0:49.3

yet.

0:50.3

We all still want to be something when we grow up.

0:53.3

If every country has the Department of Defense,

0:55.6

why can we have a Department of Dreams?

0:58.1

It's coming up right after a short break.

1:07.0

And now our TED Talk of the Day.

1:09.8

What do you want to be when you grow up?

1:11.6

At age four, I wanted to become a computer scientist.

1:15.6

At five, a vacuum cleaner salesman.

1:18.6

At six, a priest.

1:21.6

At 17, an award-winning filmmaker.

...

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