Why Copying Your Competition Doesn't Work Anymore | Ep. #824

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 2 November 2018

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #824, we discuss why you shouldn’t copy your competitors. Tune in to hear how you can beat the competition without copying their tactics. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why Copying Your Competition Doesn't Work Anymore [00:37] In marketing, things change constantly. [01:40] What has worked for others in a given time span, won’t work in the future because it has already been done to death. [02:20] Copying means you are not the visionary, you are the follower. This will leave you with an inferior product or service. [03:10] Every few months, Google rolls out algorithm updates. [03:30] SEO from 10 years ago won’t work today. [04:15] If you look at Drift or Intercom, they didn’t copy the competition. [04:41] Drift always changes how they launch new features. [05:15] Product Hunt didn’t work for Neil as well as it did for Drift. [05:40] Always look for new channels and make sure you’re taking an omni-channel approach. [06:12] That’s it for today! [06:20] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Suu.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your low time.
0:51.6	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to talk about why copying your competition
1:00.0	doesn't work anymore.
1:02.0	So, Neil, what is the story behind this? With marketing, things
1:06.1	change over time. What worked in the past may not work today. We always see people
1:11.9	being like, oh I'm creating a similar competitor to
1:14.2	X, Y, and Z, and I'm just gonna copy them because what works for them is gonna work for
1:17.4	me. Here's the thing that most people forget. Let's say you're creating a
1:21.2	social network. Back in the day, the way Facebook and all these social networks grew
	...

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