Why Conversion Rate Optimization Has Become a Crucial Marketing Skill | Ep. #1405

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 6 June 2020

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1405, we talk about why conversion rate optimization has become a crucial marketing skill. We unpack exactly how to measure your CRO, as well as linking it to search engine optimization and placing it in the context of your other KPIs. Tune in to hear about this important part of any marketing business. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why Conversion Rate Optimization Has Become a Crucial Marketing Skill. [00:35] What CRO is and how it relates to your acquisition costs. [01:49] Connecting CRO to SEO and driving more results from existent content. [02:27] When should you start worrying about CRO and how much should you spend? [02:53] Taking note of key performance indicators and tracking rates. [03:56] Base everything on data and you will reap the benefits! [04:19] That is it for today! [04:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: The Great CEO Within Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:19.2	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:50.4	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel.
0:55.0	And today we're going to talk about why conversion rate optimization has become a
0:59.3	crucial marketing skill. So CRO is basically the act of, you know, look, your conversion rate is, let's say
1:06.8	for every one people that buys, one person that buys out of the 100, that's 1% conversion rate.
1:11.8	If you can bring up to two, guess what?
1:13.8	Your acquisition, your acquisition costs in general
1:16.2	are going to go down.
	...

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