Why consumer behavior shifts | Marketing For The Now Episode #16
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.3K Ratings
🗓️ 16 December 2020
⏱️ 122 minutes
🧾️ Download transcript
Summary
Today’s episode is VaynerX Presents: Marketing for the Now, a content series offering the moment perspectives and practical ideas to help guide marketers on how to modernize their marketing approach as we define this “new normal.” In this episode, the below 12 speakers joined me for 10 minutes, rapid-fire 1:1 conversations answering the question - “Which consumer behavior shifts will be key to driving growth in 2021?”:
-Darrell M Blocker, CIA Operative (retired), COO, MOSAIC
-DoorDash, VP of Marketing, Kofi Amoo-Gottfried
General Motors, Global CMO, Deborah Wahl
-IBM, Senior Vice President, Digital Sales and CMO, Michelle Peluso
-INVolve, CEO and Founder, Suki Sandhu
Jon Levy, Behavioral Scientist and Founder, The Influencers
-Land O’Lakes, SVP, CMO, Heather Malenshek
Microsoft 365, Corporate Vice President, Brad Anderson
-Netflix, CMO, Bozoma Saint John
Salesforce, CMO, Stephanie Buscemi
-Shark Tank, Shark, founder of the Corcoran Group, Barbara Corcoran
-Unilever North America, Chief Operating Officer, EVP Beauty and Personal Care, Esi Eggleston Bracey
Enjoy! Let me know what you thought.
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Transcript
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| 0:00.0 | The Gary B audio experience. |
| 0:10.0 | Hey, Gary. |
| 0:14.2 | I can't believe it. |
| 0:16.0 | Marketing for the now number 16. |
| 0:17.8 | If they're sweet 16. |
| 0:20.2 | It's a grown up now. |
| 0:22.4 | It's a grown up now. |
| 0:23.6 | It's also the last episode of 2020. |
| 0:26.2 | I didn't think we would actually reach the end of 2020 for some reason. |
| 0:29.9 | But we've got one more question to ask 12 people. |
| 0:34.0 | One more question. |
| 0:35.5 | Which consumer behavior shifts will be key to driving growth in 2021? |
| 0:41.4 | Are you ready? |
| 0:43.0 | Always. |
| 0:44.0 | All right. |
| 0:45.0 | First up, we're kicking off the show with Shark Barbara Corcoran. |
| 0:49.8 | Her credits include straight D's in high school in college. |
| 0:53.6 | She had 20 jobs by the time she turned 23. |
| 0:57.2 | And then she borrowed $1,000, quit her job as a waitress, and started a tiny real estate |
| 1:02.7 | company in New York City that is now a $5 billion real estate business. |
| 1:07.6 | Welcome, Barbara. |
| 1:08.6 | Hey, my pleasure to be here. |
... |
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