If it feels uncomfortable, it's probably not your intuition.

It is your avoidance.

And I used to think that my gut was smart.

And it turned out that most of the time my gut wanted to do the most comfortable thing possible. And that didn't mean it was the thing that was aligned with my values, didn't mean it was the thing that was going to get me towards my goals, didn't mean it was the thing that was going to make me have the best life. It just meant it was like the thing that felt the best in the moment.

So I'll give you a good example.

I will look at my calendar with my commitments and I will feel anxious.

Now, why is that? Because I'll have a lot of high stakes things in a period of seven days. And I'll look at it and my brain will be like, oh my gosh, we should change something. This feel, it doesn't feel good. It feels uncomfortable when I'm looking at it. It feels uncomfortable thinking about it. It feels like all these things. And it's weird because like I could have just planned that a week ago. But all of a sudden the day before it's happening, it's like suddenly I'm starting to feel like I should change something about this. And this happens all the time. What I've realized is like because I'm raising my capacity ceiling, I'm actually accomplishing the things that I want to accomplish. It's just that they don't always feel amazing in the moment. So something I've been very good at is those hard things on my calendar, those are the things that are the most non-negotiable to move. If I wanted to keep ruining my life, this is exactly how I would do it. I would feel bored or I would feel anxious. I would change the strategy or I would assume it's the wrong move. I would feel uninspired,

and I would blow up my plan,

and I would give my mood

a seat at the table when making decisions and moves

that could get me to my 10-year goals.

When you let your emotions and your mood guide your strategy,

you optimize for feeling good today

instead getting the results you want tomorrow.

And so remember, like boredom, anxiety, frustration, anger, those are usually the price we have

to pay for the success we want.

And discomfort means that we're growing.

And so you don't want to confuse these signals.

Like we have this stigma that if it feels bad, it is bad.

But a lot of times, if it feels bad, it's healthy. Number six is outsource your belief. Validation is overrated. Most great ideas start their life getting laughed at out the room. Early on, when I would have ideas in my company, I would like test ideas in the room to see if people got excited. And if they didn't get excited at my idea, I would literally just like kill the idea. I was like, fuck it. Like nobody likes it and always excited about it. What I was doing is I was actually abdicating my own judgment to people who didn't have the context I had. And so most breakthrough ideas, so I've realized most of them sound stupid at first. Most of the best things I have done did not start with somebody

supporting me. About two years ago in my business, I went to my team and I said, I think that based

on where we're at right now, the demand we have for the business, everything we're doing,

...