This is the labor.

Buster and I have been friends for a while.

That's right.

And he's still not 30.

So, you know, it's interesting how this space has changed.

We're both been collectors ourselves.

But technology has played a much greater role in what we're doing.

But you have one of the top podcasts.

You have the Buster show.

You have Hoops Nation.

But one of the things that I think is important to remember in this space is that most people

here and out there have no idea of the size gop and scale of the audience.

Yeah.

I mean, it's super true.

You know, looking back and speaking strictly to collectibles in 2012.

You know, even buying, selling, trading was pretty complex.

And the values were significantly lower across the board.

You know, Michael Jordan autograph just for context was like a few hundred dollars.

So, you know, those numbers have 10 plus X for even, you know, the top two items of the day.

You know, let alone some of the true grails.

And, you know, platforms are very early in, you know, how you would buy, sell, trade, the audiences were much smaller.

Companies are just producing less quantity.

...