Why Coinbase Thinks Bitcoin Will Replace Your Bank | Max Branzburg

The Pomp Podcast

Anthony Pompliano

Business, Investing

4.8 • 1.9K Ratings

🗓️ 27 October 2025

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Max Branzburg is the Head of Consumer Product at Coinbase, one of the most important companies in the crypto ecosystem. In this episode, we dive into how Coinbase is building the future of finance — from expanding bitcoin access to launching innovative products that bridge crypto and traditional markets. Max breaks down what’s driving Coinbase’s rapid product development, how they’re scaling to millions of users, and why the next wave of financial innovation will come from within crypto.

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Timestamps:

0:00 - Intro
1:59 – Coinbase product expansion & credit card launch
4:47 - Thinking through staking, DeFi lending, & on-chain integration
10:06 - How to borrow against Bitcoin
11:44 - Any potential risks?
15:45 - USDC rewards & yield
17:32 – Tokenization & real-world assets
24:51 – The “Everything Exchange” vision
26:53 - What are some challenges?
28:28 – Future of crypto & finance merging

Transcript

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0:00.0	What's up, everyone? This is Anthony Pompliano. Many of you know me as Pomp. You're listening to the Pomp
0:07.7	podcast, which is my effort to find the most interesting people in the world and sit with them for hours while I ask questions in an effort to learn. So it would mean the world to me if you would subscribe to the show on your favorite audio platform, watch episodes on YouTube,
0:21.1	and tell your friends and family about the podcast. My goal is to help millions learn from the
0:26.5	world's most interesting people. So let's get in to today's episode. Anthony Pompliano
0:31.3	runs Pomp Investments. All views of him and the guests on his podcast are surely their
0:36.3	opinions and do not reflect the opinions
0:38.4	of pomp investments. You should not treat any opinion expressed by pomp or his guest as a
0:43.5	specific inducement to make a particular investment or follow a particular strategy, but only as
0:48.5	an expression of his personal opinion. This podcast is for informational purposes only.
0:54.0	When you think about the future of Coinbase, you should think about the future of financial
0:57.7	services and the place that you're going to do all of your financial activity.
1:02.2	Whether it's crypto or not crypto, that will be under the hood, I think, and you'll get the
1:06.5	services that you expect from any sort of financial platform. So you'll be able to trade
1:10.6	crypto, you'll be able to trade stocks, you'll be able to trade prediction markets. It will be
1:14.6	powered by crypto under the hood because that will be more efficient and better for you.
1:19.6	So where Coinbase has this amazing advantage is...
1:23.6	What's going on, guys? Today we've got a very special treat. We have Max Brandsburg. He is the head of consumer business products at Coinbase, and he is going to give us a deep dive into one of the most important companies in the Bitcoin and Crypto industry. Coinbase has a massive user base. They have been incredibly important to getting people access to Bitcoin and other assets in this industry, and they are shipping
1:44.4	so many products so quickly. So I sat down with Max and I just asked them, what are you guys doing? Why are you doing it? How is this going to work? And what is going to change about finance? I was blown away in this conversation, not only about the ambition of Coinbase, but also how they're going about it. Here's my conversation with Max Brandsburg. All right, Max, I thought a great place to start the conversation is Coinbase is releasing all of these products, just fast and furious across very different aspects of the crypto industry. You know, I've talked to Brian, the CEO on the podcast before. I've talked to many people at Coinbase. You're in charge of a lot of these products and figuring out what's being released,
2:19.0	how are they being built, what's the market positioning?
2:21.0	And so I figured we could just have a very frank conversation about each one of the products.
2:24.6	And let's just kind of quickly go through, why are you guys building it?
2:27.7	How does this impact the industry?
	...

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