Why ChatGPT's Most Cited Pages Don't Rank on Google

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Careers, Marketing

4.6 • 1.4K Ratings

🗓️ 10 June 2026

⏱️ 18 minutes

🔗️ Recording | Apple Podcasts | RSS

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Summary

Neil and Eric break down Google’s latest AI search guidance, AEO and GEO myths, AI search optimization data from Ahrefs, ChatGPT citation trends, Google AI Overviews, and why YouTube visibility may matter more than traditional SEO signals. They also discuss the future of AI-powered shopping, agency growth opportunities, global marketing events, and lessons from international business travel. Learn what’s changing in SEO, how AI search is evolving, and where marketers should focus next. Key Takeaways:• SEO remains the foundation of AI search visibility.• YouTube mentions strongly correlate with AI brand visibility.• AI Overviews are reshaping informational search traffic. Chapters:(00:00) Google AI Search & SEO(02:01) AI Search Optimization Data(05:08) Schema Markup & AI Citations(05:43) YouTube Visibility Insights(06:18) AI Shopping Search Future(09:57) Jakarta Business Lessons(12:33) Web Summit & Agency Growth(13:06) Creative Agency Economics(15:43) Travel, Health & Productivity(17:08) Final Thoughts & Wrap-Up

Transcript

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0:00.0	Does your experience with AI sound a little something like this?
0:03.1	You've been prompting for 20 minutes.
0:04.8	The output is polished, confident, and completely useless.
0:08.5	That's what happens when AI doesn't know anything about your business.
0:11.6	HubSpot's AI works with your actual customer data.
0:14.5	Every interaction and every signal your team has generated over time.
0:17.9	So instead of prompting and hoping, you ask once and ship it. Check
0:21.7	out HubSpot.com, the agentic customer platform for growing businesses. The most interesting
0:26.4	thing is Google has just made SEO a positioning game again. So if we look at what Lily Ray here
0:32.8	said, so she says, Google just put out its first official article on optimizing for AI search, AEO, GEO.
0:40.0	The TLDR, too long didn't read, is SEO is still the foundation for AI search. Wow. Right. That's like,
0:47.8	you know, that's kind of a joke a little bit, but create non-commodity people first content, right?
0:53.0	Ignore most GEO, AEO hacks like chunking and LLMs.TXD. So the first two here, when I say it's a joke, I'm not talking about Lily right here. I'm just saying that these things, SEOs have known for a very long time, that these SEO and AEOGEO, they kind of go hand in hand. And when you're talking about creating non-commodity people first content, that's ever since
1:11.3	the very first day I started learning SEO, it's been like that. And then all these other hacks over here, they don't matter that much. At least that's what Google is saying, right, with these LLMs.tXD and chunking. That's the first piece. You have any reactions to this one before I moved to the next one? Yeah. Lily Ray's posting this, she's not saying this is how you win in this new
1:30.1	AEO or GEO world.
1:31.7	She's just summarizing what Google puts out, right?
1:34.7	So Google will tell you what they want, their narrative.
1:38.3	It doesn't mean that they're going to tell you everything.
1:40.2	It also doesn't mean that they're hiding anything either.
1:43.9	I do believe SEO is still the foundation.
1:47.1	There are some nuances and some differences,
1:49.0	but it still is the foundation.
	...

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