Why Care About The Difference Between Sales And Marketing? - David, Donni & Billionaire B #332

Social Proof Podcast

Social Proof Network

Entrepreneurship, Business

5 • 2K Ratings

🗓️ 9 February 2023

⏱️ 82 minutes

🔗️ Recording | iTunes | RSS

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Summary

#entrepreneur #smallbusiness #podcast #howto

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https://www.instagram.com/billionaireb/

BRIAN WALDRON

Born and raised in Brooklyn NY, Brian Waldron was fascinated by entrepreneurship from a young age. He went from selling cards, to candy, to sneakers to serving tables at an Italian restaurant.

When his family moved to Queens he started to help his Mom out with her smaller location back in Brooklyn and quickly became fascinated with the idea of renting space out for small events. Within one year he acquired 3 event spaces and began servicing hundreds of events in New York City. After COVID hit, he quickly transitioned into teaching - where he can expand his reach and impact.

Sales vs. Marketing

Selling - give or hand over (something) in exchange for money. This is where a transaction is being made. There's also the psychology of sales that applies to every opportunity to make this exchange.

Marketing - the activity or business of promoting and selling products or services, including market research and advertising. Marketing is essentially the act or process of making a brand more known to the public.

Sales and Marketing go hand and hand but they are two different things. Tune in to this discussion to gain more context about their differences and similarities.

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Transcript

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0:00.0	I think if I could bring this to full circle, another point is that you have to understand that there is internal and external both sales and marketing.
0:09.6	The process starts with their first interaction period. Every single department has to be on point.
0:15.8	Customer service can't say, oh, I don't do sales and marketing. Yeah, you do.
0:19.4	How you engage my customers or my clients, how you respond to the email or don't respond to the email, how you speak to them, right?
0:27.5	From a sales perspective, how quickly are we handling a problem? How quickly are we overcoming a customer service issue from a marketing perspective?
0:35.0	What's the language that we're using?
0:39.7	Welcome to the social group podcast. We're about to help your whole life as an entrepreneur. We're going to help you make more money.
0:45.7	We're going to help you with marketing because marketing is more important than sales. So, Dottie, do you agree with that?
0:52.0	Sales is more important than marketing. They're very important.
0:55.9	Ryan, sales are marketing. What's more important?
0:58.3	Marketing.
0:59.2	If you could be the best in the world at one thing, sales or marketing, sales, marketing, let me hear your marketing response.
1:11.1	Marketing is at the beginning of the sales process. You can be the world's best kept secret.
1:15.2	You could be the best salesperson ever if nobody knows what your product is. It's done.
1:19.3	Dottie.
1:20.5	Every billionaire in existence has a skill set in sales. The richest people in the world are all gifted in sales, whether they're selling products, services, or ideas.
1:33.5	Thanks a lot.
1:34.3	Absolutely. If I invent something or I'm the innovator of something, I have to be able to communicate that. That's a sale to anybody.
1:43.8	Before there's an interest in saying, yep, let's take this run with it, market it.
1:47.5	You have to be, if you want to make money in this world, sales, period.
1:52.0	But if you look at that same list of the richest people in the world, millionaires, billionaires, they're not all skilled at marketing.
1:59.6	They're usually going to find help in the marketing area after they've already sold a concept.
	...

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