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Geographic restrictions and Ties and C's apply 18 plus.

Where does the story of Facebook start? A lot of people might say 2012, the month

that became a public corporation. Others might say 2004, the year Mark Zuckerberg launched the first version of his site at Harvard.

But I want to start the story a little farther back.

There is a really critical moment in the 1830s.

This is Tim Wu.

I'm a professor at Columbia University and author of the attention merchants.

The story he told me starts in 1833, New York City,

with an ambitious young publisher named Benjamin Day.

He wanted to start a newspaper.

So he founded a paper called the New York Sun.

Newspapers in the 1830s were an elite product.

At the time that meant they sold for all of six cents.

But this guy Benjamin Day said, no I'll sell the son for a lot less than that.

You priced it at a penny which was like a quarter is today or maybe a dollar.

That price many was selling at a loss, but Benjamin Day had an idea

for how to make up that revenue. Advertising. Lots and lots of advertising. He was the first

...