So when branding is done really well, your product becomes part of your audience's identity

or aspirational identity. So when somebody can identify with a product on that emotional identity level,

that's when you know that you're doing it right.

It takes one free person to create change.

This is the show for them.

We are the creators of the free world.

This is capitalism.com and we are the 1%. Hey, capitalist, Ryan Daniel Moran here.

And in this episode, I'm me chatting with K Putnam about building

a branding strategy for your message and for your business. The reason why this is so important

is that a lot of entrepreneurs who are building physical product brands or personal

followings who want to sell more product and get more followers and fans struggle with having

the foundation in place of what their messaging looks like and how they communicate with

their followers and their customers. This is why so many people struggle with building brands

or with standing out in the marketplace. If you're selling physical products,

it can be easy to believe that you're selling

the same thing as somebody else.

But if you are so much as targeting someone different,

you're a completely different business.

And you should have different price points

and different messaging

and a different way of servicing your customers.

And if you don't know that,

...