The Gary B Audio Experience

Super excited to be here this is my tenth year at Southby which is insane.

I'm glad to go back to the format two years ago or three years ago I decided to do a full

Q&A and it was a lot of fun and really set the tone for what I did with my last book

and things of that nature.

There's a mic right up here.

I'm going to probably talk for only two or three or four minutes so if you've ever asked

and wanted to ask a question I think it's a really good time to actually get up from

your seat right now and start getting into line.

So do that.

So as you're debating your questions let me talk to you about what's on my mind.

I know there's a good mix of people here who know quite a bit about me and I'm sure there's

a good mix of people who don't.

For my whole life I called myself a businessman.

We now call that an entrepreneur.

I've always been selling stuff and what it's synthesized to for the people that are paying

attention to be closest is I'm really really focused on attention.

All the happiness that I've had professionally has been my ability to understand where the

consumer attention is while the world underestimates it.

This conference, the people in this room, are easily aware of where things are going.

You wouldn't be at this conference.

You wouldn't be coming to these kind of talks if you didn't understand where the attention

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