Why Building a Personal Brand is Now Essential For Success
Disruptors
Rob Moore
4.8 • 1.4K Ratings
🗓️ 3 August 2023
⏱️ 41 minutes
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| 0:00.0 | You know money loves speed and takes friction. It's going to be so much friction for you to try and improve something |
| 0:05.4 | You're shit at that you don't like |
| 0:08.4 | Rob we've uh, well try and work up when we first met about 14 maybe 15 years ago |
| 0:12.7 | During that time we built a huge property business like training company and quite a visible brand online |
| 0:18.8 | What do you think the significance of having a brand these days especially a personal branding business? |
| 0:23.6 | Yeah, well there's three types of brand |
| 0:25.8 | There's the personal brand the product brand and the company brand if you think of |
| 0:32.2 | Apple iPhone and Steve Jobs |
| 0:34.9 | Tix all three |
| 0:37.6 | If you think about who was famous going back decades |
| 0:43.2 | The only people that used to be famous were movie stars the sport stars |
| 0:49.3 | And now I'm thanks to social media and the speed of information exchange |
| 0:54.9 | Which is speed and light through fiber optics |
| 0:59.2 | Anyone can become famous and I don't like the word fame |
| 1:04.8 | Because it's either unwanted or done for the wrong reasons |
| 1:08.8 | I actually don't really like social media. I'm happy to talk about that. You know I'm all over social media |
| 1:13.4 | You know I bang on about social media. It's not my natural flow. I do it because it's good for business |
| 1:19.0 | Tool exactly a lever like money. It's a good good tool. So |
| 1:26.0 | because of social media and the internet and |
| 1:30.4 | This the increased speed of information exchange |
| 1:34.4 | You don't need to be a movie star or a sports |
| 1:40.3 | legend |
... |
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