Why Brands Matter #2291

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 27 November 2022

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2291, Neil and Eric address why brands matter. A few episodes back, we spoke about the power of your brand story. Today, we discuss what it takes to become a brand leader in your category, the importance of honing in on your customer experience, and how you can level up your brand using qualitative and quantitative data, plus so much more! We hope you’ll join us! TIME-STAMPED SHOW NOTES: [00:19] Today’s topic: Why Brands Matter. [00:24] An example that illustrates the power of your brand story. [01:01] How to be a category leader by creating an amazing product and customer experience. [02:56] How Tesla demonstrates the importance of customer experience. [03:55] How Joe Rogan capitalized on making his brand an ‘experience.’ [04:26] Why it’s important to focus on what story your brand tells. [04:47] Why quality of service and content are key. [05:07] Actionable insights for how to build a great brand using qualitative and quantitative data. [05:46] That’s it for today! Don’t forget to rate, review and subscribe! [05:47] Go to https://marketingschool.io/live to learn more! Links Mentioned in Today’s Episode: Leveling Up Founders Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.8	Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric
0:16.8	Sue.
0:18.1	We got a special message from our sponsor.
0:22.8	If you want to rank higher on Google, you got to look at your paid speed time.
0:27.3	The faster your website loads, the better off you are.
0:30.1	With Google's Corvital update, that makes it super, super important to optimize your
0:34.1	site for low time.
0:36.3	And one easy way to do it is use the host that Eric and I use DreamHouse.
0:40.8	So just go to DreamHouse or Google it, find it, check it out, and it's a great way to
0:45.7	improve your low time.
0:47.5	All right.
0:48.5	So I wanted to take a second to tell you about my ad agency single grain.
0:53.2	So the cool thing about single grain is that we do a whole host of things, paid media
0:57.1	SEO conversion rate optimization.
0:59.8	And we are offering a free marketing plan.
1:02.6	So if you just Google single grain marketing plan, you will be able to find it.
1:08.7	And you can just register for a free marketing plan and our team will get back to you.
1:12.3	All right.
1:13.3	Guys, before we start, we got a special message from our sponsor.
1:17.6	If you want to rank higher on Google, you got to look at your paid speed time.
	...

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