Why Branding And Vibes Are Everything With Games Podium Finisher, Gym Owner, And Clothing Brand Entrepreneur Justin Ahrens — Real Chalk #73
Barbell Shrugged
Doug Larson
4.7 • 2.8K Ratings
🗓️ 30 April 2019
⏱️ 77 minutes
🧾️ Download transcript
Summary
In this week's episode I visit my friend Justin Ahrens (@justin.ahers) in Eugene Oregon and chat about his new gym and clothing brand that have been doing quite well in a short period of time. We discuss a lot about how he runs his gym, why branding is important, and how the vibe is everything. Did I mention that Justin just happens to be a CrossFit Games podium finisher for the team division? And he's been in the game for just as long as I have. Side note... In college he was a competitive golfer. Weird huh?
Anyway, this is a great easy listen that reiterates how important the "little things" are in business and life. Hope you enjoy it and follow Justin and his new clothing brand called Treeline.
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Show notes: http://www.shruggedcollective.com/rc-ahrens
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Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals. Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since.
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Transcript
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| 0:00.0 | Ladies and gentlemen, it's Tuesday, Superboy Ryan Fish. |
| 0:03.8 | I've been hanging around Oregon for the last five or six days. |
| 0:08.3 | I went to Bend, did some mountain biking, did some snowboarding, hung out with some friends, |
| 0:13.2 | and definitely got some much-needed outdoor time that I absolutely love. |
| 0:16.6 | It's such a great time of year for this place. |
| 0:20.2 | Then I realized that one of my very good buddies, Justin Ayrins, lives in Eugene, Oregon. |
| 0:26.4 | I've always been a huge fan of steep re-fontaine. |
| 0:28.1 | I'd love to go check out University of Oregon and hopefully have a friend who's going to get |
| 0:32.4 | me into the actual football weight room there, which would be insane. |
| 0:36.1 | Let's see the ducks weightlifting area. |
| 0:39.5 | I made the trip down over here and I'm going to be gathering up some podcasts over the |
| 0:44.0 | next couple of weeks for you guys from a bunch of people who are native to Oregon. |
| 0:48.0 | It's a bunch of cool people coming up. |
| 0:50.3 | I really love Ayrins' story. |
| 0:52.1 | Justin Ayrins' story because he's open to Jim in a time that is not favorable. |
| 0:57.2 | There's a lot of people out there that want to open a gym. |
| 0:59.8 | They don't understand the ins and the outs. |
| 1:03.4 | He did a couple things that worked out really well for him that I want you guys to understand |
| 1:07.0 | and realize. |
| 1:08.3 | I also talk about a little bit of my little business, little stabs in there that I like to motivate |
| 1:14.9 | him or tell him some things that go well on my behalf and talk about maybe some things |
| 1:20.7 | that he wished he did differently or some of the things that are just on his mind at the |
... |
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