Podcast What's Good. Really fun announcement before you listen to the show today.

November 17th at 12 p.m. Eastern 9 for U.S. coasters 567 for Europe stand up.

12 Eastern November 17th inside of V friends discord on the stage we have in there, the live chat stage.

I will be having a very big surprise announcement and a fun announcement with my co-founders of empathy wines Nate and John,

you know who now are corporate animals and work a consolation at the result of the company.

So we're not necessarily friends anymore but I love them and they'll be joining me and we will be having a surprise announcement.

If you are not part of the V friends discord a that's a huge mistake because it's not just talking about V friends it's mainly actually talking about the education of NFTs.

But the URL is often in my personal Instagram account and connected but sometimes I change it and the other thing you can do is go to at V friends on Instagram.

It's linked there you should follow at V friends too a lot going on in that world. November 17th noon Eastern inside the discord on the audio stage me and my two partners,

John and Nate talking about a super fun surprise.

This is the Gary V audio experience.

Hey everybody welcome to an episode of the Gary V audio experience. I'm really excited because I haven't done a podcast with another human being next to me in what feels to be like two years.

So I'm incredibly excited for our guest today.

If you follow my content at a scary level because it's maybe been a little while but I would often be asked during Q&A call it five six seven years ago for

the timing tough these days about what Gary you just talked about this but what brands are doing it right and at the time I was incredibly fascinated with a brand that I thought was doing influencer marketing on Instagram as well as anybody I'd seen and I do a lot of watching all the time then now and forever.

So I started kind of just mentioning Jim shark without really knowing whom or what again if you really really know me legitimately didn't even Google it or look it up or went to the website just saw it in the flow and would mention it.

So I was like a year later met some of the key executives were in my office he's sitting in the back row right now and then a little later met the gentleman that is with me now who is the founder of the company Ben why don't you want to juice yourself to the

yeah no thanks yeah my name Ben Francis founder and now chief executive Jim shark and Jim shark to fitness a parallel brand we've started I guess during the social era everything that we do is all about community.

When did you start the company 2012 so 2012 I was 19 years old I was just starting university at the time and so I as a kid I wanted to be a body builder so I would I would massively admire a lot of the big bodybuilders over in California.

And I wanted to essentially be like those guys but I was never big enough I just didn't have the muscle mass so at that point for the sewing machine screen print and started having to close myself fast forward to today and play with me a little bit there you go from I'm going to be Arnold Schwarzenegger to I need a sewing machine help me how many so you knew you wanted to start a t shirt and a fashion brand.

It wasn't that so it was fitness so I just loved fitness so as a kid wasn't amazing at school wasn't misbehaved or anything just for whatever reason I just couldn't get on board with it didn't it didn't sort of it didn't resonate with me.

I understand that I understand.

...