Why Blogging Too Often Will Hurt Your Rankings | Ep. #776

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 15 September 2018

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #776, Eric and Neil discuss why blogging too often may hurt your rankings. Tune in to hear why you should consider blogging less. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why Blogging Too Often Will Hurt Your Rankings [00:45] A site has “x” amount of authority. [01:05] You’ll find that if you start blogging more over time, a lot of your content will become outdated. [01:32] Old pages will drop in rankings, but eventually your whole site will suffer because of outdated posts. [02:20] Refer to the Content Reusage Framework. [02:22] A VC named Tomasz Tonguz did a study on the value of temporal content vs. evergreen content. [02:47] The difference between a news site and an evergreen site is that your rankings will spike from time to time, whereas evergreen content stacks in rankings over time. [03:25] Focus on writing better content, which will help your rankings. [03:45] The majority of your posts will not generate much traffic. [03:55] 20% of your content will make up 70% of your traffic. [04:13] Go to SEMRush or Ahrefs and look at what is popular on your competitors’ sites. [04:30] BuzzSumo will also show you what people love. [05:02] Follow the data. [05:19] That’s it for today! [05:35] Go to here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time.
0:51.3	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to talk about why blogging too often
1:01.0	will hurt your rankings.
1:03.0	So Neil, that sounds counterintuitive.
1:04.7	How is it that if you're blogging more you're trying to provide value to, let's say Google
1:08.5	for example, they should be giving you more credit but it seems like they're not, so
1:11.9	what in the world is
1:12.7	going on here? Your site has X amount of authority. You have backlinks, you have
1:18.0	internal links, you have social shares, however they classified the authority. It could be brand queries, it could be time on
	...

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