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Welcome to the Sports Media Podcast. I'm your host Richard Deich. My producer's Patrick Antonetti.

One guest on this episode, but a really interesting one. And for those of you who have watched ESPN over the last 20-something years, which pretty much I would imagine is everyone in this audience,

with the exception of those who are listening from Canada and Europe. This woman was a major player there. Laura Gentilly had a pretty remarkable career at ESPN, ending up as the company's

top marketing executive. So think about that, marketing and ESPN. That's a major job. Her responsibilities there included developing and overseeing brand marketing across media, expanding ESPN's reach to new audiences. Among the initiatives that she founded, she managed the creation of ESPNW, which of course has now become a pretty fully, not pretty, but has become a fully developed brand.

There's the ESPNW Summit, which obviously attracts major, major people and figures when it comes to the women's sports space.

She left the SPN this past year to launch her own company and that's laura gentilly

dot studio that's an independent marketing consultancy you can find her new site at h t p s

colon slash slash you like this laura la u r a g-e-t-i-l-A, G-E-T-I-L-E-D-I-L-E-D-O-S-O-S-O-SH-E. And with that long introduction, my God, I'm exhausted already at this point.

I bring in Laura. I bring in Laura Gentilly. Welcome, Laura, to the Sports Media podcast.

Thank you, Richard. As I was a unique intro, I'm not sure I've ever heard a URL spelled out like that. So thank you.

You're welcome. Yeah, I mean, just so people know, it's large until you dot studio slash if, you know, so we don't spell it out. But again, you know, we're trying to be user friendly here. So people's where I want to start. You know, obviously on this podcast, I've had many, many, many front-facing people who people will recognize from either television or their writing work. You, while if you walk down the street, it's not like a million people would recognize you, but you had a massive, massive impact at ESPN, and particularly when it

comes to women's sports. So before I get to your experience at ESPN, I want to ask you a broad

question because you're an expert on this. Where is the women's sports market right now,

broadly, big picture in the United States, in terms of interest, in terms of money flowing in,

and in terms of however

...