Bud Light recently came under fire for partnering

with transgender influencer Dylan Mulvaney.

The company lost billions in backlash

with even country stars speaking out,

people like Travis Tritt, Kid Rock, Bradley Gilbert,

did a concert recently where he took Bud Light to task.

But you might ask yourself, why would Bud Light do this?

Does anyone honestly believe that Dylan Mulvaney,

this transgender influencer sits around and drinks Bud Light?

Does anyone honestly believe that Bud Light's customer base

like someone like Dylan Mulvaney?

How does this happen where a company like Bud Light

would choose someone to partner with,

which is essentially giving their customer base

the middle finger?

We'll talk to Will Hild, who's the executive director

of Consumers Research.

He deals with this stuff on a daily basis.

Consumers Research also launched something

called Woke Alert where people can sign up

and find out which companies are engaging

and this kind of woke, left-wing nonsense.

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