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It is Monday, November 6th. Why do you subscribe to a streaming service? Once you're subscribed, why do you keep the service?

Those sound like pretty simple questions.

There's a lot of people whose jobs are to try to figure out the answers.

If you think about it, actually, those are the fundamental questions,

maybe even the only questions that matter in the streaming business.

Is this piece of content going to make people more likely to subscribe

or less likely to churn out?

There are no easy answers.

It's, by far the biggest winner so far in the streaming wars.

It's getting super aggressive at a time when some of the others are struggling and more willing to sell them A-level content.

Starting December 1st, about 12 of the recent DC movies from Warner Brothers will drop on Netflix.

Man of Steel, the Batman, Black Adam.

Great move by Netflix.

Those movies have built-in audiences, young people, just the kind they're trying to win over with the password-sharing crackdown.

And on the Warner's side, they're just trying to extract as much money from these

titles as possible. Warner Discovery has tens of billions of dollars in debt to pay down. Stock

prices languished. Plus, it has argued, thanks to the data, it has a pretty good idea of which

content is driving subscriptions on Max and preventing churn, which isn't. For the most part, very few

titles drive most of the activity on all these streaming services. Bloomberg published some

data on that front as well. A London firm called Digital Eye did a study, and less than 5%

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