I now film a lot of content on my professional camera, but that's a change that I made in the last year and I recently did a study and found that content that was filmed either on my professional camera or that was professionally edited with the classic style big microphone I got some big you know fancy captions on the video

Those do a lot worse in on tick talk on shorts, all of those. They get less views, less engagement. They get pretty much less in every single statistical category than the ones I'm just creating on my phone. I'm creating with like a cheap $10 mic I got off Amazon seven years ago. And I think that kind of speaks to people's craving for authenticity

and realness and being like in the moment. So I definitely do both because the

benefit of the camera one is I can send it off to an editor and it's a lot simpler

for me. But yeah I definitely mix and match.

Hmm. So you know when I got started on Tik-Toc this was in

2020 I made my first I did two a day every day.

Just on my, like I woke up 30 minutes early

and filmed two, edited them myself, posted them that day.

So I filmed like 700 plus.

Yeah.

And so when Reels came out, I was already in the habit and I just you know

posted them and it was all good. But you know all those were raw, you know phone

everything and you know then I realize like oh do we could just repurpose all my stuff this is amazing I have to do nothing yeah and so we did that for years and then now you know it's like trends are just always changing and so like

I'm with you I've posted some on my phone where I just talk for like a couple of minutes

and they crush yeah and then they posted me in the car recently just talking and like people like it.

And then you know yeah like the repurposed stuff like this doesn't do as well anymore.

Yeah, yeah I think like we're saying it's the authenticity I think each

platform is a little bit different so I think Instagram they still favor

this kind of content podcast content more professional content a little bit,

whereas on Tik-Tok they're just like, give me the raw, the imperfect,

they're like on your phone unpolished content. They prefer that a little bit more.

...