Why Austin Is Falling Out of Favor for Tech Workers

WSJ Tech News Briefing

The Wall Street Journal

News, Tech News

4.6 • 1.6K Ratings

🗓️ 23 May 2025

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

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Summary

Austin, Texas became a tech-hub darling about five years ago. But WSJ CIO Journal reporter Isabelle Bousquette reports on exclusive data that show the city is losing talent now to their coastal counterparts San Francisco and New York. Then, sifting through streaming platforms can be an overwhelming experience for viewers. But bundles and tiered subscription offerings have helped the entertainment companies turn a profit. WSJ media reporter Isabella Simonetti has those details. Victoria Craig hosts. Sign up for the WSJ's free Technology newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Does it ever feel like you're a marketing professional just speaking into the void?
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0:27.2	your credit. Terms and conditions apply. Hey, TNB listeners, before we get started, heads up. We're going to
0:33.6	be asking you a question at the top of each show for the next few weeks. Our goal here at Tech News Briefing is to keep you updated with the latest headlines and trends on all things tech.
0:43.1	Now we want to know more about you, what you like about the show, and what more you'd like to hear from us.
0:48.1	So our question this week is what are some ways you'd like to hear us tell stories on the show, casual chats, listener Q&As,
0:56.0	what about a special series or deep dives? If you're listening on Spotify, look for our poll
1:00.8	under the episode description, or you can send an email to tnb at wsj.com. Now on to the show.
1:10.6	Welcome to Tech News Briefing. It's Friday, May 23rd. I'm Victoria Craig for the Wall Street Journal.
1:16.9	The Shine is rubbing off of Austin's newfound crown as a U.S. Tech Hub.
1:21.6	We'll tell you where workers are packing up and heading off to. Then, streaming services have
1:26.9	entered a new era of profitability,
1:29.0	but it comes with more confusion for users. But first, Austin's short reign as an American
1:38.3	tech hub might be coming to an end. Data exclusively obtained by the journal show regional
1:43.6	tech hubs across the country are losing
1:45.9	talent as workers head back to the coasts. And Austin is one of the hardest-hit cities.
1:51.6	Isabel Bousquet is a reporter for WSJ's CIO journal. Isabel, it took just five years for workers to
1:57.8	rush into Texas and now back out. Why? A few reasons. One, a lot of remote workers
	...

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