Why Attribution is Gonna Get WORSE, Agencies Sucking and the “7-11-4 Rule” with Neil Patel & Eric Siu
Perpetual Traffic
Tier 11
4.7 • 867 Ratings
🗓️ 16 February 2024
⏱️ 43 minutes
🧾️ Download transcript
Summary
We continue our collaboration with the marketing gurus Neil Patel and Eric Sue of Marketing School. Join us as we dive deep into the murky waters of marketing attribution, data accuracy, and strategy effectiveness. We challenge the status quo and share our insights on how to run a successful agency, how to use AI tools to your advantage, and how to master the full-funnel marketing approach. You’ll learn about the 7-11-4 rule, the traps of data collection, and the best practices for digital marketing in a time of data privacy. Don’t miss this episode if you want to level up your marketing game!
Chapters:
- 00:00:00 - Buckle Up: How to Navigate the Marketing Maze of Attribution
- 00:02:52 - Data Dilemma: How to Achieve Attribution Accuracy Amidst the Noise
- 00:05:46 - Level Up: Marketing Strategies for the Digital Savvy
- 00:09:29 - AI Demystified: The Truth and the Hype of AI in Marketing
- 00:15:51 - AI Empowered: The Ultimate Guide to Next-Level Marketing
- 00:18:42 - AI Disrupted: How AI is Changing the Game of Business and Innovation
- 00:21:36 - Social Media Magic: How to Boost Your Business Visibility Online
- 00:22:37 - SEO Reinvented: The Rise and the Promise of Programmatic SEO
- 00:24:54 - Impact Amplified: How to Leverage In-App Advertising for Your Business
- 00:27:09 - Leadership Matters: How to Lead Your Business and Marketing to Success
- 00:36:43 - The Future is Now: How to Prepare for the Next Wave of Marketing
LINKS AND RESOURCES:
- Tier 11 Jobs
- Perpetual Traffic on YouTube
- Tiereleven.com
- Solutions 8
- Perpetual Traffic Survey
- Perpetual Traffic Website
- Follow Perpetual Traffic on Twitter
- Connect with Kasim on Twitter and Connect with Ralph on LinkedIn
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
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Transcript
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| 0:00.0 | Hey folks, Ralph here with something that could seriously upgrade your top of funnel ad game. |
| 0:06.8 | If you've been a PT listener for any period of time, you know that we talk about top of funnel |
| 0:10.5 | all the time and how challenging it is for you to get quality top of funnel clients or leads |
| 0:17.9 | or customers and then convert them typically at bottom of funnel. |
| 0:22.9 | Well, TV advertising is one of those areas that we haven't discussed here on PT all that much. |
| 0:29.4 | But our friends over at AdCritter have figured this stuff out. |
| 0:33.2 | They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads, |
| 0:40.2 | but they pair it with display retargeting. |
| 0:43.4 | So you're hitting the audiences with a complete approach. |
| 0:46.6 | You reach them, then you remind them, and then you collect the revenue. |
| 0:51.5 | It's a strategy designed to deliver, and let me tell you, it really |
| 0:55.6 | works. We're testing this at Tier 11, and so far, the results have been very impressive. Now, |
| 1:01.6 | with AdCritter, creating custom audiences are so easy. You don't need to reformat files. You don't |
| 1:07.3 | need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go. |
| 1:13.0 | And the match rate is awesome. |
| 1:15.1 | They make it easy to connect with the right people, |
| 1:17.4 | the actual people that have interacted with your ads in the past, |
| 1:20.7 | and then allow them to naturally flow through your funnel |
| 1:23.7 | so you can convert them at bottom of funnel. |
| 1:26.9 | Now, the folks at AdCriter, we twisted |
| 1:28.8 | their arm to get us a great deal for you, the PT listener. They are offering a special deal for y'all, |
| 1:35.1 | and that is you can get a $500 campaign credit, meaning $500 in free money to test out the platform |
... |
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