Why Athletes Want Trademarks for Everything
ESPN Daily
ESPN
4.6 • 3.9K Ratings
🗓️ 23 December 2020
⏱️ 25 minutes
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| 0:00.0 | Ryan, I wanted to take us back in the time machine to November 15th, 2020. |
| 0:15.1 | That was the day that the Arizona Cardinals were hosting the Buffalo Bills. |
| 0:19.6 | It is the fourth quarter. |
| 0:21.6 | The Cardinals are down 30 to 26 with just 11 seconds remaining. |
| 0:28.1 | And then this happens. |
| 0:29.2 | Murray back to throw, flushed out, rolling left in trouble. |
| 0:32.5 | Got to launch it. |
| 0:33.2 | He does. |
| 0:33.9 | Left side, into the end zone, jump ball. |
| 0:36.5 | And it is. Is it caught? Is it caught? Oh my goodness. |
| 0:40.3 | It's caught. The Andre Hopkins caught it. He caught it for a touchdown with one second left. I can't |
| 0:46.4 | believe it. A name, Ryan, gets immediately attached to this play. What is it? It's good old Hail Murray. |
| 0:56.9 | The Hail Murray, where does that name originate? |
| 0:59.8 | Where does it come from? |
| 1:01.4 | Well, like it happens so many times these days, within seconds, Twitter goofballs have come |
| 1:06.9 | up with 39 different nicknames for the play. |
| 1:10.5 | And that's the most likely source was that it was somewhere on Twitter. |
| 1:15.0 | So it goes from being this thing that happens on a Sunday, making a seismic impact on the sports universe. |
| 1:22.3 | And then what happens in the very next day? |
| 1:25.3 | Within 24 hours, Murray's management team had swooped in and applied for the |
| 1:29.4 | official trademark with the United States Patent and Trademark Office. And it wasn't just for |
| 1:36.0 | Hail Murray. They also went after Murray Magic. Every management team for every athlete is |
... |
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