Why Artists Are Playing Videogame Gigs

WSJ Tech News Briefing

The Wall Street Journal

News, Tech News

4.6 • 1.6K Ratings

🗓️ 6 March 2024

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

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Summary

Music has long been a part of videogames. Now, a growing number of artists from Lady Gaga to Metallica are making videogames a priority. Artists are signing deals with game companies to debut new songs through interactive events and as background music for games themselves. In some cases, they're releasing new music in videogames before anywhere else and reaching millions of players. WSJ tech reporter Sarah Needleman tells host Cordilia James what's behind the shift and why videogames are becoming a powerful promotional tool for artists. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	For brands in the digital age, content is the customer experience.
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0:30.0	Welcome to Tech News Briefing. It's Wednesday, March 6th. I'm Cordelia James for the Wall Street Journal filling in for Alex Oscela. Coming up on today's show,
0:44.1	two-factor authentication is necessary
0:46.4	when it comes to securing your digital life.
0:49.0	But it can be a hassle.
0:51.0	We'll find out how to make it easy, from W.S.J. Personal Tech columnist
0:55.1	Nicole Nguyen. And then, the hottest place to discover new music might be in a
1:01.2	video game. Musicians are taking to the virtual stage to get their music why the unlikely venue could be a powerful promotional tool, and what that means for the music industry.
1:19.0	But first, recent cyber attacks on the Securities and Exchange Commission's official X account
1:25.0	and thousands of 23 and me accounts might have been prevented with one simple code.
1:31.0	Tooth Factor authentication gives accounts an extra layer of privacy, but it can be a little
1:35.8	inconvenient, especially when you don't have access to the device the code gets sent to.
1:40.7	That shouldn't be an excuse not to use them though.
1:43.7	W.S.J. Personal tech columnist Nicole Nguyen is here now to tell us how to simplify the process.
1:49.6	Nicole, what are the key ingredients we need to protect our personal data.
1:54.0	Okay, first, a long unique password for each of your accounts,
1:59.0	and second, two-factor authentication, and I cannot stress this second step enough and both of those
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