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The Tai Lopez Show

Why Are You Different? The 3 Ingredients To A Great Story

The Tai Lopez Show

Tai Lopez

Business

4.86.9K Ratings

🗓️ 4 October 2018

⏱️ 37 minutes

🧾️ Download transcript

Summary

Each person has a unique story. But it’s sometimes hard to see that inside the very noisy marketing world. From all angles, all day, we are bulldozed with branding content that aims to shift our consumer behavior. But how much of it actually work? When we take a step back and examine what messaging is actually effective, we see that it’s those that are derived from truly unique stories.Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Go into business in something that a large group of people

0:03.7

every day wake up and go, you know what's the problem in my life? This.

0:10.5

Do you want to know if you're a good public speaker or not? I call it the cell phone test.

0:14.1

You look out in the crowd. If a lot of people are doing this,

0:18.0

you ain't a good public speaker. So the way to become a better public speaker,

0:24.0

this one line, write this down, this will change, who here is a little bit afraid of public

0:27.4

speaker. Okay. If you write this line down, at any time when you look up and everybody's

0:34.1

bored texting, just say this. Hold on one second. I want to tell you guys a story, true story

0:41.1

of somebody who betrayed me and how I got back at them. The whole crowd will go,

0:50.6

because everybody's been betrayed and everybody likes a good story. Who likes a good story?

0:56.4

Okay. What are websites? This site is very good for 2004. You are on the 2004 track.

1:04.7

It's amazing. In 2004, I'd have been like, this is a good site. Now websites are ways of telling

1:12.0

the story. Who's the most well-known and popular person in the world?

1:18.0

Drake, maybe, and probably Kardashians combined. You may not like it, but

1:24.4

Ronaldo has 110 million Instagram followers. But the Kardashians combined,

1:31.8

they say more people recognize them than the president of the United States.

1:36.0

So what are the Kardashians good at? You may not like what they do, but stories,

1:43.3

relatability, not everybody relates to them, but some people do. If you look at their social media,

1:50.2

it's somewhat informal, and it's the future of marketing. Whether you like it or not.

1:56.9

In every generation, there's people mad about things that are changing. Oh, in the good old days,

2:02.0

we had websites with skyscrapers, and now you got these damn Kardashians.

2:07.1

So tell me something about you that's good. Tell me a story. Let's make a story right here.

...

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