Why are we making pizza boxes out of endangered trees? | Nicole Rycroft

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4.1 • 11.9K Ratings

🗓️ 14 July 2023

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

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Summary

If we're going to solve the climate crisis, we need to talk about supply chains, says biodiversity champion and 2023 Audacious Project grantee Nicole Rycroft. Her organization, Canopy, partners with key industry leaders to overhaul their base materials in favor of more sustainable alternatives. Learn more about how they're shifting production of everything from T-shirts to the Harry Potter book series out of the world's ancient and endangered forests -- and how solutions for every sector are closer than we think.

Transcript

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0:00.0	Ted Audio Collective
0:11.0	It's Elise Hugh, you're listening to Ted Talks daily.
0:13.6	What I love about Ted Talks is how they introduce ideas to me that I never thought much about
0:18.7	before.
0:19.7	Maybe it's the case for you, too.
0:22.2	Today's talk from Nicole Rycroft is a great example.
0:26.2	In her Ted 2023 talk, the audacious project grantee and Bio Diversity Champion tells us how
0:32.5	climate-resilient paper can lead to lasting and impactful change in the publishing industry.
0:39.6	After the break.
0:40.6	Perhaps it's surprising that as a professional tree hugger, I'm going to be speaking to you
0:46.8	about supply chains.
0:49.0	They don't sound very sexy, but when it comes to stabilizing our climate, supply chains
0:54.8	are the hottest topic on the planet.
0:57.6	And that's because more than half of our society's carbon footprint can be attributed to the
1:03.4	impact of supply chains and specifically the raw materials that products are made from.
1:10.3	We have built our societies around take-make-waste production systems, the fossil fuel industry,
1:17.6	plastics, industrial forestry and paper.
1:20.6	These are massive global supply chains that have shaped our world.
1:24.8	They've left deep scots across landscapes, legacies of pollution and push species and
1:31.5	cultures to the brink of extinction.
1:34.2	Now on the other hand, we have game-changing solutions, brilliant innovations that use
1:39.5	90% less water and 50% less energy.
	...

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