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TED Business

Why are we making pizza boxes out of endangered trees? | Nicole Rycroft

TED Business

TED

Business, Modupe Akinola, Ted Business Podcast, Business Leadership Podcast, Ted Talks Business, Ted Modupe, Ted Talks

41.2K Ratings

🗓️ 16 October 2023

⏱️ 14 minutes

🧾️ Download transcript

Summary

If we're going to solve the climate crisis, we need to talk about supply chains, says biodiversity champion and 2023 Audacious Project grantee Nicole Rycroft. Her organization, Canopy, partners with key industry leaders to overhaul their base materials in favor of more sustainable alternatives. Learn more about how they're shifting production of everything from T-shirts to the Harry Potter book series out of the world's ancient and endangered forests — and how solutions for every sector are closer than we think. After the talk, Modupe shares some tips on transforming simple pleasures (like buying clothes or ordering takeout) so they’re a bit better for the planet.

Transcript

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0:00.0

Ted Audio Collective

0:07.6

Okay, we're friends here, right?

0:10.2

And we all have those little things we do to make ourselves feel better, our rituals,

0:15.7

our small indulgences.

0:17.6

Well, I'm going to tell you one of mine.

0:22.2

Most Sundays, my evening meal, is pizza and a cookie.

0:27.6

I don't know how this started, but I know that it makes me really happy.

0:32.9

It's just the best.

0:34.7

But on Sunday night, I have to contend with the realities of the empty pizza box.

0:40.9

It can't be recycled, so I jam it in the trash or rip it up into pieces.

0:46.5

Which makes me wonder, where does it go?

0:49.8

And what resources went into making it?

0:52.7

And how might a small box like this make a big impact on our environment?

0:59.3

Because let's face it, we've all developed some pretty damaging consumption habits.

1:04.8

We buy too many clothes, ship too many packages, eat too many pizzas that come in boxes,

1:11.3

and it's systemic.

1:12.8

The things we consume are often produced by people looking for the cheapest options.

1:18.2

And that's taking a toll on our planet, depleting old growth forests and more.

1:23.7

So how can we become smarter, more sustainable producers and consumers?

1:29.7

I mean, can we have our pizza and eat it too?

1:37.8

I'm Madu back in Ola, this is Ted Business.

1:41.8

Our speaker today, Nicole Rycroft, is not here to tell us that we have to stop eating pizza.

...

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