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Every Little Thing

Why Are Used Car Ads So INSAAANNNE?

Every Little Thing

Gimlet

Comedy, Education, Science

4.64.6K Ratings

🗓️ 16 April 2018

⏱️ 23 minutes

🧾️ Download transcript

Summary

One man is to blame. Plus, vanity plates in the wild: IC A GR8 PL8. To find a list of our sponsors and show-related promo codes, go to gimlet.media/OurAdvertisers Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

Hi, my coworkers and I were having a conversation today about local car commercials and we're

0:09.7

wondering why are they all so bad?

0:15.0

Hey Jamie,

0:19.0

Hey, Flora.

0:20.0

All right, you called about bad local car ads.

0:24.0

I'm pretty sure I know what you mean, but could you give me an impression just to make sure?

0:29.6

Cars, Cars, Cars!

0:31.8

They're here. We're pet friendly. Buy a car.

0:35.0

Okay, I brought some case studies and I'm hoping we can analyze them and pick out their

0:42.3

essential ingredients.

0:43.7

Okay.

0:44.7

Rob White here from Altamie Mijato.

0:46.2

Let's Talk.

0:47.2

Male spokesperson.

0:48.6

Yes, historically, car salesman were mostly men and they still are today. Here's the belly stuff.

0:54.0

Here's the belly stuff.

0:55.0

He's like actually showing a big belly and then a smaller belly.

0:58.0

Big belly, smaller belly.

1:00.0

I need my lot stuff.

1:02.0

And then there also are always deals you want centuries I got

1:06.1

centuries none nine dollars is Central come on down to rock with these now our prices are

1:11.0

insane and often there's this sort of self-proclaimed craziness.

...

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