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No Stupid Questions

Why Are Stories Stickier Than Statistics? (Replay)

No Stupid Questions

Freakonomics Radio + Stitcher

Society & Culture

4.63.6K Ratings

🗓️ 6 September 2024

⏱️ 31 minutes

🧾️ Download transcript

Summary

Also: are the most memorable stories less likely to be true? Stephen Dubner chats with Angela Duckworth in this classic episode from July 2020.

Transcript

Click on a timestamp to play from that location

0:00.0

Hi, NSQ listeners. If you've been following us for a while, you know that Stephen Dubner

0:09.7

used to co-host the show. We thought you might enjoy this classic episode from 2020

0:15.0

featuring him in conversation with Angela. On Saturday we'll be back with a brand new

0:20.4

episode featuring Angela and Mike.

0:25.0

Oh yeah, I know this but.

0:26.7

You hang out with Max, right?

0:28.4

I'm Angela Duckworth.

0:31.9

I'm Stephen Dubner, and you're listening to no stupid questions.

0:35.0

Today on the show, why are stories more memorable than other types of information?

0:41.0

Never saw a wrong com. I didn't like a little bit. Stephen, I wonder if you would agree with me about the following. I think stories are just about the

1:04.0

stickiest form of information that there is

1:08.0

and much stickier in people's minds than statistics. What do you think? I agree and this was a great show. I enjoyed it.

1:18.0

Done, drops Mike. I do agree. So I mean you're kind of preaching to the choir you're asking the

1:24.8

choir if they like saying coals to Newcastle although okay I will say there's some

1:30.2

caveats I think there are some people for whom data, statistics, theory, etc. do stick to their brains better than

1:39.3

stories. Like who? Literally, name one person. Steve Leavitt?

1:44.0

Really? He will forget a story but remember a statistic?

1:48.0

Yes. I don't mean to say it's as extreme as forgetting a story.

1:52.0

Like if I tell him a story, I went to the Grand Canyon

1:55.2

and I tried to go bungee jumping,

1:56.6

but they didn't have bungee jumping,

1:57.9

so they shot me out of a cannon and I lived.

...

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