I'm Audie Cornish, and this is the assignment.

People have been talking about the Yellowstone Empire for years and whether it's, quote,

Red State TV. We're talking about shows often set in the South or West, centering families.

Maybe there's a working class hero, but usually it's a full-on rejection of the liberal ethos that has dominated television for ages.

And if you're not sure what I mean, listen to Matthew McConaughey and Woody Harrelson in this Texas political ad.

Restrictions, regulations, nickel and diamond productions, political lectures, Hollywood,

it's a flat circle wood, round and round like a record with the sound off.

So what, you just want to turn the record off?

No, I want to change the tune.

The state is planning to spend $1.5 billion over the next decade on incentives to lore, film, and TV projects there.

The lieutenant governor, Dan Patrick, says it's an opportunity to export Texas values.

For the rest of us, it means we'll likely see plenty more shows in the mold of Taylor

Sheridan's Landman, starring Billy Bob Thornton as a West Texas oil executive.

And unfortunately, for your grandkids, we have a 120-year petroleum-based infrastructure.

Our whole lives depend on it.

Or like Netflix's surprise summer hit, the raunchy soap opera The Hunting Wives,

which was recommended to me by a Republican pundit during a commercial break on set.

They don't want a boy, scow. They want a man.

I'm a woman. It's different from me.

Not with the feminism.

It's all part of the rise of this Red State Entertainment.

But according to ratings, it's bipartisan.

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