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Lew Later

Why Are People Buying The Pixel 3a In 2019?

Lew Later

Quickscope Media

Tech News, News, Technology

4.81.9K Ratings

🗓️ 28 July 2019

⏱️ 60 minutes

🧾️ Download transcript

Summary

Google seems impressed by the sales performance of the Pixel 3a devices. Why are people buying the Google Pixel 3a in 2019?

Transcript

Click on a timestamp to play from that location

0:00.0

Some interesting news here, Google Pixel sales doubled thanks to Budget Pixel 3A.

0:08.0

Not what I expected to see. I mean, I kind of thought it might be popular with the price point and the focus

0:17.6

being on these budget devices and of course the marketing plan because they were

0:22.0

going after some heavy hitter devices on the web page,

0:25.3

comparative stuff and they had the TV commercials and so on.

0:31.1

But double, double the sales at the previous pixel and if you recall, Google came out and basically

0:38.8

said look we're not happy with where the pixels at. They weren't happy with the sales volume

0:43.7

of the previous version of Pixel,

0:45.5

which sort of motivated this particular device

0:48.5

and a different approach.

0:49.8

Now, of course, they're still gonna make that flagship stuff,

0:51.9

that expensive stuff, but this 3A performance

0:56.2

to me is an indication as far as where the marketplace is going and how much people are

1:01.8

willing to spend and also where the value exists and it's

1:07.6

becoming increasingly clear that the value does not exist anywhere near the $1,000 price point, let alone the thousand dollar price point let alone the

1:13.9

eight hundred dollar price point let alone the the seven hundred dollar

1:17.9

price point people want to be around that five hundred dollar ticket at least in

1:21.8

North America for the time being other parts of the world

1:24.4

may be even a little bit lower now Google has some advantages in this department

1:29.3

they have some some abilities here that other upstart manufacturers might not have like in like a like a pocket full of cash

1:36.6

Will he do Google's got money. Did you know that? No. Yeah, no, they're doing all right

1:41.4

Surprising. Yeah, I know they're doing all right. Yeah, I know, they're doing all right.

...

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