Why are millennials obsessed with astrology?

Beyond Today

BBC

News

4.6 • 1.1K Ratings

🗓️ 1 November 2019

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

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Summary

Not so long ago, horoscopes were considered a bit of fun that wasn’t taken too seriously. But in 2019 astrology is booming: there are astrology apps, daily podcasts for each star sign, zodiac-themed clothing and make-up ranges, and lots of viral horoscope memes flooding social media. Trend forecasters price the mystical market at more than $2billion. In this episode we speak to Susan Miller, the world’s most famous astrologer, to find out about the power of star signs and get some predictions for the year ahead. We also talk to The Atlantic’s Julie Beck, who has investigated why the internet supports astrology’s resurgence and why people turn to the stars as a coping mechanism for stress. Presenter: Tina Daheley Producers: Duncan Barber and Alicia Burrell Mixed by Nicolas Raufast Editor: John Shields With thanks to Spotify and Parcast’s Daily Horoscope podcast.

Transcript

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0:00.0	BBC Sounds, music radio podcasts.
0:06.6	Hello, I'm Tina Dehealy.
0:08.4	Welcome to Beyond Today from BBC Radio 4.
0:12.0	A space to ask what big story.
0:15.0	Today we're asking, why are millennials obsessed with astrology.
0:27.0	I have travelled into the past to reveal your future.
0:37.0	Not so long ago, if you mentioned the Zodiac, you probably thought about Mystic Meg in the back of a magazine or newspaper.
0:45.0	I see them.
0:48.0	Free with the news of the world this Sunday.
0:50.0	It was a bit of fun that most people didn't really take seriously.
0:54.0	But in 2019...
0:56.0	Good morning, Scorpio.
0:57.0	Today is Friday, November 1st.
1:00.0	Astrology has not only entered the mainstream, it's gone digital.
1:04.0	The sun at 9 degrees Scorpio, quintile Pluto at 20 degrees Capricorn.
1:09.2	And is enjoying its own moment of cultural acceptance, especially with millennials and Gen Z.
1:15.0	Expect plenty of opportunities and good fortune.
1:19.0	Today, there are apps dedicated to delivering personalized charts about what the stars have in
1:24.8	store for you based on the exact time you were born.
1:28.8	Let's begin your day.
1:30.2	There are also daily podcasts for each star sign.
1:32.8	A stoic capricorn isn't going to make this easy for you.
	...

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