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Marketing School - Digital Marketing and Online Marketing Tips

Why and How You Should Control Your Crawl Budget | Ep. #137

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 15 December 2016

⏱️ 8 minutes

🧾️ Download transcript

Summary

In Episode #137, Neil and Eric discuss the importance of knowing how to control your crawl budget. Tune in to discover how the quality of your pages affects your crawl budget and, in turn, can directly influence the level of traffic to your website. Time Stamped Show Notes: 00:27 – Today’s topic: Why and How You Should Control Your Crawl Budget 00:35 – The definition of a crawl budget 01:09 – “Every site has a limited crawl budget” 01:28 – Control what pages Google crawls and have them crawl your most important ones 02:02 – Make sure the Google Search Console is installed 02:50 – Consider removing low quality pages from your website or use robotstxt to block Google from crawling them 03:21 – Deleting content can sometimes increase traffic 03:35 – Look at impressions in your Google Search Console 04:11 – Link and direct more people to high quality pages 04:29 – WhitePages block off a lot of pages 05:03 – Check the crawl error section in your Google Search Console 06:20 – The faster your servers, the more pages are crawled 07:05 – That’s it for today’s episode! 3 Key Points: A crawl budget is the maximum amount of pages Google crawls on your website. Keep your high quality pages up and running, then FOCUS your energy on linking people to those pages. Make sure you have a fast server so your website is crawled faster. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school

0:14.5

with your instructors Neil Patel and Eric Sue.

0:19.4

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to rank higher on Google, you got to look at your page speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a great way

0:49.7

to improve your low time.

0:51.3

Welcome to another episode of marketing school.

0:55.0

I'm Eric Sue.

0:56.0

And I'm Neil Patel.

0:58.0

And today we're going to talk about why and how you should be controlling your crawl budget.

1:02.0

So first and foremost, Neil, what the heck is a

1:05.3

crawl budget? Yeah, so when Google crawls your website, there's only so many pages that are going to

1:10.6

go deep. It's based on things like how good is your content, your

1:15.0

user metrics, like are people bouncing away, are they reading, is the time on site

1:19.7

hot? Do you have a lot of people searching your website name, right?

1:24.4

Your brand name.

1:25.3

These are all metrics.

...

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