Why are Americans broke?

Brian, I am excited about this, not because of the fact that Americans are broke because I think that we can change it.

I think that we can improve the lot of the average American because so many of us right now

we want to put the blame on external factors.

Oh, inflation's high and housing is, you know, not in an affordable level and wage growth

isn't keeping up and all these things and while there is truth to some of these things, I don't believe that's the reason why

majority of Americans out there are not in a healthy financial situation we

want to draw attention to some of the decisions that you're making that we think you can improve upon.

Yeah, without a doubt, there are some struggles out there.

There are things that are less than ideal, but I gotta be honest, there's always going to be

obstacles. So we wanted to instead of having the to be

half empty,

half empty, we want to kind of tell you what we know from a behavioral standpoint

can actually turn the tide and make the glass half full.

So why do we know that this is a problem?

Why is it something that we can rest on and say, hey, this is an issue we're really

needed to address?

It's because the numbers don't lie. If you look right now, according to

bank rate and this survey has been going on for a number of years, the percent of

Americans with less than a thousand dollars in savings is pretty consistently

right around 60 percent of Americans. That means that

six out of ten folks could not come up with a thousand dollars for an emergency

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