Here is your Forbes Daily Briefing for Thursday, August 1st.

Today on Forbes, Why A Wheaties Box is as good as gold for Olympic athletes.

Caitlin Jenner never expected to get rich. Olympic athletes.

Caitlin Jenner never expected to get rich from the 1976 Summer Olympics. The 26-year-old American decathlete, then known as Bruce Jenner,

was living in training on $10,000 a year,

which is $55,000 when adjusted for inflation.

But after winning a gold medal in the Decathlon at the Montreal Games,

Jenner was approached by General Mills, with an offer to endorse one of its flagship products,

Wheaties.

Jenner tells Forbes, quote,

We were signing the contract, and I remember the guy handing me my copy and he says,

congratulations, you're a millionaire.

I'll never forget that.

I said, me?

That $1 million deal, around $4.5 million in today's dollars, was a five-year commitment to become

a General Mills Ambassador, not only appearing on a trio of Weedieies box covers and in several TV commercials,

but also acting as a spokesperson for the serial at health and fitness events across the country.

The contract gave the company 45 days of Gener's time a year, an astronomical requirement by today's standards,

cementing the association between the, quote, World's Greatest Athletes and the,

the, quote, Breakfast of Champions. World's Greatest Athlete and the quote breakfast of champions

Jenner. Jenner, who adds that she has given every member of her family a framed and signed copy of the original box,

says quote, by far out of everything I've done in my career,

...