We can't outspend bad marketing.

Like we can't, there's not enough money that we can spend on ads to overcome really crappy marketing.

And in the same vein, there is no template, funnel template or software that is going to make bad marketing work better.

It just doesn't happen.

So what we have to do is,

like, the software's are great. Yes, templates are great, but there are some things that you

have to know that will actually make them work or not. And those core things are traffic,

conversions, and fulfillment. If you don't know how to do those three things, it really doesn't

matter what software you use. It's not going to work the't know how to do those three things, it really doesn't matter what

software you use. It's not going to work the way you want to.

All right. What's up, my friends? Rick, I'm already here. Welcome to today's episode,

the Art of On My Business Podcasts. We're going to be talking about funnels today. And specifically,

some of the, some of the problems that I see when people are trying to create a funnel for their,

specifically for coaching business, but this, this, this interview here is going to be relevant for you,

regardless of what type of business you have, whether you're a course creator,

you've got a membership or a coaching program. But we are going to be talking about coaching

funnels here on the podcast today. And I want you to think about it like this. I can give you

a template. I can give you a funnel template to use. Or I can tell you exactly which

buttons to press and which options to choose inside of ads manager, for example, to run ads.

But that is just one very small piece of the overall puzzle if you're looking to get more people into your coaching program or sell more of your courses or what have you.

It's just a small piece because you have to understand the bigger picture.

You have to understand things like your target audience.

...