On today's podcast, Gary gives us 4 reasons why 80% of NFL players go bankrupt.

This is the Gary V. Audio Experience!

This is framed around 80% of football players, but the reality is it's all the way.

It's also 80% of startups, it's 80% of trust fund babies, it's 80% of individuals or situations where a lot of money's come in.

And the reality is the person is not thinking long-term, is not making strategic decisions in the short term,

for the long term, is worried about optics on the outside.

Flossing is no different than buying a huge office for a startup.

It's all perceptions to check the box of insecurities that manifested in bad short term behavior at the expense of long-term upside.

I hope you enjoy this, and whether you're a football player or an athlete, or just somebody who's in a situation where some dollars are coming in in a short term,

but you're vulnerable to the macro, whether that's injuries or the global economy, be thoughtful after you're done watching this.

Number one, players not taking advantage of creating a network.

The level of taking for granted what you're sitting on is extraordinary.

The amount of business, men and women, thought leaders, people that this place is religion to,

are willing to have a conversation with you.

Look at you totally different today than they will in three or four years.

To me, the leverage of being a ball player here, like you are now, and every classmate wants to talk to you,

wants to have some sort of relationship, and I know that 90% of them are going to have more leverage than you in five or seven years.

I just want you to strike.

You know, we are going to build a very destructive sports agency.

We're going to make more money off the field for these athletes than anybody has ever done,

because we'll do a lot of small deals.

We're not just going to rely on Puma, Reebok, Nike, Under Armour, and Panini sports cards,

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