Who Won (and Lost) TV’s Annual Billion-Dollar Cash Grab
The Town with Matthew Belloni
The Ringer
4.3 • 1.1K Ratings
🗓️ 14 May 2026
⏱️ 36 minutes
🧾️ Download transcript
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| 0:00.0 | This episode of The Town is brought to you by Stars' Outlander. |
| 0:08.5 | Everything has led to this. |
| 0:10.3 | The final chapter of the time-traveling drama and cultural phenomenon starring Sam Hewain |
| 0:15.0 | and Catriona Balfe is only on Stars. |
| 0:18.2 | Vogue declares Outlander one of television's greatest love stories, |
| 0:21.2 | and the rap raves Balf and Hewinn have perfected this on-screen relationship. |
| 0:26.0 | Industry voters can access all episodes at StarsFYC.com. |
| 0:32.1 | It is Thursday, May 14th. It's TV Upfront Week. Or it was. It's over now for the advertising buyers in New York that |
| 0:39.5 | got whined and dined and subjected to hours of star-studded presentations and badly written |
| 0:45.2 | onstage banter from top executives at the networks and streamers, all claiming that they |
| 0:50.3 | deliver the biggest and most high-quality audience. It's been a few years now since the streaming platforms really took over what used to be a |
| 0:58.3 | broadcast TV phenomenon. |
| 1:00.3 | So instead of the suspense over the NBC fall schedule, we got renewals of Netflix and |
| 1:05.5 | Amazon shows you've never heard of. |
| 1:07.4 | YouTube telling everyone that same line that YouTube is TV now. And legitimate movie stars |
| 1:13.1 | like Anne Hathaway at the Disney event or Michael B. Jordan at Amazon, all mixed in with late |
| 1:18.5 | night hosts and sports figures and the NFL's Roger Goodell hugging Joe Buck for some reason. |
| 1:24.3 | Disney brought Lindsay Lohan just for the hell of it. The upfronts are a massive business, |
| 1:29.2 | of course. Billions of dollars and ad commitments are made, though it's always been unclear to me how |
| 1:33.6 | much all this singing and dancing really impacts how the dollars are spent across platforms. |
| 1:38.9 | At this point, all of these platforms have football. They've all got hit shows and stinkers, |
| 1:43.8 | movies from their |
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