Welcome to Who Outwear with Hillary Kerr. Your direct line to the designers, stylist, beauty

experts, editors and taste makers who are shaping the ever evolving world of fashion.

I'm your host Hillary Kerr and today I'm joined by Sylvie, Alex and Olivia Shantekai,

the beauty experts and family behind the plant-powered botanical skincare and color cosmetics company,

Shantekai. Known as innovators within the clean beauty space for over 20 years, Shantekai

not only creates celebrity and makeup artist's beloved products that reflect a natural,

holistic approach to beauty, but they're also known for giving back to charities that

protect wild species and spaces. Since 2006, the brand has helped raise awareness for the

oceans, coral reefs and endangered animals like gorillas and elephants with over 53 conservation

inspired products, 31 philanthropic partners and $3 million donated. With Mother's Day

right around the corner, they're here to talk about some of their absolute favorite products

for various skin types and aesthetics, the universal favorites like the entire rose-to-make

collection and plenty of gift ideas for all the moms in your life. It's all coming up

on Who Outwear. Are you all feeling ready for this?

Yeah, that's absolutely great. I am so glad to hear that. So for everyone who is tuning

in, it's a real Shantekai party today. We have Sylvie, who is the creator of the brand,

who is also joined by your daughters, Olivia, who is the creative director and Alex, who's

the chief commercial officer. I love the fact that it's such a family business and it's

one of the many reasons why I am so excited to be speaking with you all right ahead of Mother's

Day. So let's start with Sylvie. You are a beauty pioneer of the highest order. Before

we dive into your brand, could we talk just for a moment about your background because

I find it so deeply fascinating. Very specifically, you helped DVF launch a cosmetics line in the

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