Who Should Your First Marketing Hire Be and Why? | Ep. #67

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 6 October 2016

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Episode #67, Neil and Eric discuss the importance of making a marketing hire—who it should be and why. Listen as Eric and Neil enumerate the positions you’ll want to fill in first, why getting somebody smarter than you is essential, and how paying a smaller salary with bonuses makes marketers work harder. Time Stamped Show Notes: 00:28 – Today’s topic: Who should your first marketing hire be? 00:50 – Hire an executive assistant 01:26 – If you understand marketing within your organization, hire someone who compliments you 02:10 – Don’t hire someone with the same skill sets as you have 02:22 – You want people who are self sufficient 02:34 – Why you should not hire a big person 03:28 – You need a person that can evolve into a growth hacker 04:00 – In interviews, ask what applicants would do differently 04:24 – Hire someone tactical 05::26 – Your job as CEO is to hire people who are smarter than you 06:06 – It’s very hard to find great marketers 06:19 – Put people through a trial period 06:57 – Referrals is number one 07:11 – Forced Hiring Growth Everywhere 07:51 – Pay a smaller salary and pay a portion as a bonus 08:26 – That’s it for today’s episode! 3 Key Points: Hire people who are smarter than you. Don’t hire “big people” if you’re still starting. Paying a smaller salary with bonuses will make your marketer work harder. Resources Mentioned: Forced Hiring Growth Everywhere – Use this tactic to laser target marketers. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your low time Hello and welcome to another episode of marketing school.
0:55.8	I'm your host Eric Sue.
0:57.0	And I'm Neil Patel.
0:58.1	And today we're going to talk about who your first marketing hire should be.
1:02.4	So Neil and I were talking about this beforehand
1:05.0	and there's different variables, right?
1:06.4	If you're funded or if you're literally just
1:08.7	starting out and this is your first hire
1:10.8	is maybe you're also your first marketing hire well let's just talk about that first so
1:15.5	literally if you're first starting out you don't have anybody on a team and you need marketing support
1:19.8	I would recommend hiring an executive assistant and that doesn't seem like a marketing hire but an executive
1:24.8	assistant initially this is a person that can eventually transition into an operational role and this is a person that can take on a lot of different tasks and you know kind of wear a lot of different hats and that's what you really need
	...

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