Exciting Marketing Opportunities for 2017 | Ep. #68

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 7 October 2016

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #68, Neil and Eric talk about the exciting marketing opportunities coming up in 2017! They’ll highlight the opportunities they see, discuss their advantages versus disadvantages, and illustrate how each one of those opportunities can work for your business. Time Stamped Show Notes: 00:28 – Today’s topic: Exciting Marketing Opportunities for 2017 00:35 – LinkedIn steps up by adding a retargeting pixel and a lot more features 01:13 – Third party authentication 01:42 – Signup is just one click away 01:45 – See your conversion rates go up 20-30% 01:52 – Hire a paid developer in Upwork to do it 02:02 – Gmail Advertising 02:46 – Creating funnels 05:13 – Orabrush’s example 05:59 – Google up marketing funnel 06:10 – Facebook Video 07:21 – Advanced email segmentation 08:32 – Sending the rights emails on the right time 08:48 – YouTube Advertising 09:00 – Add a call to action on the banner 09:39 – That’s it for today’s episode! 3 Key Points: Try new opportunities –they won’t hurt! Create funnels to generate sales. If you’re smart enough to see the bandwagon, hop on! Resources Mentioned: LinkedIn – A social media platform where you can follow and connect with professionals. Upwork – A platform where you can hire freelancers. Gmail Advertising – Interactive ads at the top of people’s inboxes. Facebook Video – Put up video ads on Facebook. YouTube Advertising – Video ads show what you have to offer. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.6	with your instructors Neil Patel and Eric Sue.
0:19.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time.
0:55.0	Below it's time for another episode of a marketing school. I'm your host, Eric Sue.
0:57.0	And I'm Neil Patel.
0:58.0	And today we're going to talk about exciting marketing opportunities to try for 2017.
1:03.0	So I can kick things off for this one.
1:05.5	What I really like is LinkedIn is actually stepping up its game
1:08.9	since it's acquisition by Microsoft.
1:11.0	They have added a retargeting pixel where you're able to, you know, follow people around on
1:16.8	LinkedIn if they visited your website. So that's going to be powerful and they're adding a host of other features
1:21.1	as well, such as if you have a landing page on your site you can
1:25.9	add a snippet of JavaScript and then people can literally just hit a button that says
1:29.8	fill out with LinkedIn and then all the information of the form fields will be filled out and that makes life a lot easier.
	...

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