From KCRW in Santa Monica and PRI, Public Radio International, this is To the Point.

Profits, privacy, and your personal data.

Hello again, I'm Armin Alney, and this is To the Point from Public Radio International,

a daily look at the issues Americans care about most.

NSA spying is not the only threat to the personal privacy of Internet users, and the Obama White House is trying to change the subject.

It's focusing on the way private companies find patterns in your online habits to create a digital persona you don't even know about.

The goal is not just to market products you might like.

It's also used to predict whether you're a good credit risk, job prospect, or candidate for insurance.

Privacy advocates welcome proposals for regulation, but Silicon Valley is saying,

not so fast.

We'll hear from both sides.

Today's talking point, more young girls have been kidnapped in Nigeria.

First, here's the news.

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International Program Fund.

Hello again, Warren, I'm only back with To the Point.

Revelations of NSA spying through a scare into Internet users. Now the White House is

proposing to regulate use of the same technology by retailers, employment agencies, and financial

companies. We'll hear about from privacy advocates and from Silicon Valley, which warns

...