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The Breakdown

Who Can Out-Saylor Saylor?

The Breakdown

Blockworks

Investing, Business

4.8786 Ratings

🗓️ 29 May 2025

⏱️ 12 minutes

🧾️ Download transcript

Summary

Trump Media, GameStop, Joe Lubin, and a growing list of others are embracing the Michael Saylor playbook—raising massive capital to load up on Bitcoin. Today on The Breakdown, NLW unpacks the explosion of MicroStrategy-style public vehicles, the reflexive loop driving investor FOMO, and whether this leverage injection is a new frontier for Bitcoin-based finance—or a looming gray swan. Enjoying this content? SUBSCRIBE to the Podcast: https://pod.link/1438693620 Watch on YouTube: https://www.youtube.com/@TheBreakdownBW Subscribe to the newsletter: ⁠⁠⁠⁠⁠⁠https://blockworks.co/newsletter/thebreakdown⁠⁠⁠⁠⁠⁠ Join the discussion: https://discord.gg/VrKRrfKCz8 Follow on Twitter: NLW: https://twitter.com/nlw Breakdown: https://twitter.com/BreakdownBW

Transcript

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0:00.0

Welcome back to The Breakdown with me, NLW.

0:09.3

It's a daily podcast on macro, Bitcoin, and the big picture power shifts remaking our world.

0:18.4

What's going on, guys? It is Wednesday, May 28th, and today we are talking about the latest

0:23.0

micro strategy clone from a fairly interesting source. Before we get into that, however,

0:28.4

if you are enjoying the breakdown, please go subscribe to it, give it a rating, give it a review,

0:32.0

or if you want to dive deeper into the conversation, come join us on the Breakers Discord.

0:36.0

You can find a link in the show notes or go to bit.ly slash breakdown pod. Well, friends, the big question of the moment is this. Are the micro

0:43.6

strategy clones a bubble that will bring down the Bitcoin market, or are they a new dawn for

0:49.4

Bitcoin-based finance? Over the past few months, we've seen a huge number of Bitcoin

0:53.6

Treasury companies come to market. Metaplanet started the trend few months, we've seen a huge number of Bitcoin treasury companies come to

0:54.7

market. Metaplanet started the trend last December, taking a zombie Japanese hotel chain and

0:59.6

turning it into a leveraged Bitcoin holding company. The pace, however, has really picked up recently,

1:04.5

with GameStop, a new joint venture between Tether SoftBank and Cantor Fitzgerald, and a new vehicle

1:09.0

from Bitcoin magazine CEO David Bailey,

1:11.3

all adopting the Michael Saler Playbook. The news this week is that Trump Media Group, the parent

1:16.1

company of Truth Social, is also becoming a leveraged Bitcoin vehicle. After calling the Financial

1:21.9

Times dumb, their word, for reporting the scoop on Monday, the company announced they would raise

1:26.5

$2.5 billion to buy Bitcoin.

1:28.9

The fundraise will include $1.5 billion in equity alongside $1 billion in convertible notes.

1:33.8

The notes are offered at a conversion price equivalent to a 35% premium, making them extremely

1:38.7

attractive to traders in that market. Basically almost a direct copy of the Michael Saylor plan.

1:44.1

CEO and Chairman Devin Nunes said,

...

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