4.8 • 642 Ratings
🗓️ 24 September 2017
⏱️ 9 minutes
🧾️ Download transcript
The brainchild of a 22-year-old executive, the White Sox look hit a home run with fans and, half a century later, rappers.
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0:00.0 | It's Curious City, where we take your questions about Chicago and the region. |
0:06.1 | And investigate. |
0:07.2 | Report. |
0:07.9 | Explore. |
0:08.7 | From W.B.E.Z. |
0:13.4 | Hey, I'm Jesse Dukes. |
0:16.2 | The movie, Straight Outta Compton, about the rap group NWA, was a big hit. |
0:21.9 | But this week's questioner read about a mistake in the film. |
0:25.5 | The movie starts in 1986, with the rapper EasyE wearing a white socks hat. |
0:30.7 | But that hat didn't exist back then. |
0:33.0 | You've probably seen the hat, black with the word socks, written in white letters |
0:37.4 | in an old English font diagonally across the word socks, written in white letters in an old English |
0:38.4 | font diagonally across the front. That hat and logo weren't unveiled until 1990. Chris was surprised. |
0:45.7 | He thought that hat was a lot older. I thought that kind of design and old English font that I |
0:51.6 | thought it was a logo that might have been, you know, from the |
0:55.6 | classic age of baseball, maybe, you know, pre-1950, so to speak. |
1:00.3 | Now, Chris isn't a huge baseball fan, but he is fascinated by the intense rivalry between the |
1:05.9 | White Sox and Cubs, and he's interested in design. So he wants to know where that White Sox logo came from, like who |
1:13.0 | designed it. It turns out a baseball team's uniform is actually really important. Teams make |
1:19.2 | millions of dollars from merchandise sales every year, and a uniform is also part of a team's |
1:24.5 | branding, part of how they get fans into the stadium and secure advertising and broadcasting deals. |
1:30.0 | And... |
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