JWT had a reputation for being white, straight, British, middle class, and they wanted to obliterate it.

That was a highly acclaimed advertising industry veteran who found himself abruptly fired because of his identity, being a white male.

The interview is part of a new series highlighting the growing number of white men in the UK

that feel they've been actively discriminated against in the workplace.

That includes more than a third of young men who say they've lost out on promotions and other opportunities because of their race and gender.

In this episode, we talked to the journalist and award-winning documentary maker behind the series about the trend and why he believes it's crucial to call attention to the issue in the UK now.

I'm Daily Wire Executive Editor John Bickley with Georgia Howe.

It's Saturday, May 31st, and this is a weekend edition of Morning Wire.

Joining us now is Tim Samuel'sels, host of White Men Can't Work a new podcast series. Tim, thanks so much for joining us.

My pleasure. Good to see you, John.

So your new series highlights what you call the hidden scale of discrimination against white men in the workplace.

What do you think has allowed this trend to grow so rapidly

and yet remain largely unspoken for so long in the UK?

I think one of the things is it's incredibly hard to speak about this

without being cancelled, can't, labelled as a racist,

written off as a sort of far-right loonpot.

But, journalistically, I felt this is a subject that someone has to raise racist, written off as a sort of far-right loon pot. But

journalistically, I felt this is a subject that someone has to raise their head above

the parapet on because I think there is so much unsaid and untold anxiety that men are

feeling in today's workplace. There's a level of discrimination. And these

diversity, DEI schemes don't work. They don't even benefit women or people from minority

backgrounds. And I've spent a lot of time over the years talking about men and mental health in my

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