Ahead on Today Explained.

Twitter has a, what is effectively, a built-in AI with the name GROC, which is run by a company

also owned by Elon Musk called XAI.

And the main function of GROC is that if you see a tweet in the world that you don't

understand, you don't get the joke, you're not sure that the claim being made in the tweet

is true. You can tag GROC in, say, at Grok, is this true? At Grok, what's the joke?

At Grok, show me some context. And Grok will. It will get it right sometimes and it'll get it wrong

sometimes and it'll get it kind of right sometimes. Again, in the way that a lot of us are familiar with chat, GPT.

Last week, starting on Wednesday, every time you asked GROC a question, regardless of what the question was about, GROC would bring up white genocide and the South African anti-apartheid

song, Kill the Boar, for reasons that were totally unclear based on any of those responses.

Hey, it's Scott Galloway. In today's marketing landscape, if you're not evolving, you're getting

left behind. In some ways, it's easier than ever to reach your customers, but cutting through

the noise has never been harder.

So we're going to talk about it on a special Prop G Office Hour series.

We'll be answering questions from C-suite execs and business leaders about how to market efficiently and effectively in today's chaotic world.

So tune into Propgey Office Hour special series brought to you by Adobe Express.

You can find it on the Prop.G feed wherever you get your

podcasts.

In every company, there's a whole system of decision makers, challenges, and strategies,

shaping the future of business at every level. That's why we're running a special

three-part Decoder Thursday series, looking at how some of

the biggest companies in the world are adapting, innovating, and rethinking their playbooks. We're asking

...